Why your website isn't making money — and how to change that immediately
You put time, energy and maybe money into your website — but nothing happens? No new inquiries. No bookings. No sales.
Don't worry: you're not alone in this. Whether coach, photographer, designer, service provider or craftsman — many websites fall far short of their potential.
In this article I'll show you 10 simple but effective measureswith which you Get more customers through your website — without technical gobbledygook or expensive tools.
1. Tell your story — so that trust builds
People don't buy from websites. They buy from people.
And trust is built when you show yourself. Be honest, approachable, and genuine.
Tell me on your website:
- Who you are
- Why you do what you do
- Which values are important to you
Authentic stories make you tangible — and that's exactly what makes visitors choose you.
2. Show the process — make it easy for your customers
Many people drop out because they don't know what's next.
Therefore, explain very clearly:
- What is the first step?
- How does the collaboration work?
- What happens after booking?
Clarity provides certainty — and that is exactly what customers need to say “yes.”
3. Make your prices visible — no secrecy
“Prices on request” often acts as a warning sign. Many visitors then click on directly.
Better: Give examples or price rangesso that your visitors know where they're up to.
For example:
- Coaching (60 min): from 120€
- Website creation: 2,000-5,000 €
- Craftsman hourly rate: 60—90 €
- Branding package: starting at 1.500€
You don't have to break everything down in detail — an honest framework is enough.
4. Show what you can do — with real results
Pictures say more than a thousand words. Even better: real customer projects, before-and-after comparisons, or feedback.
What you can show:
- Reference projects
- Customer Testimonials
- Work samples
Use real images — not stock photos. This has a credible effect and creates trust.
5. Show what is changing because of you
People don't buy a service — they buy an outcome.
Therefore, answer:
- Which problem are you solving?
- What goal do your customers achieve with you?
- What makes your offer special?
example:
“After coaching, my client was able to increase his prices by 30% — and now only works with desired customers. ”
Sell such statements.
6. Use clear call-to-actions (CTAs)
Tell your visitors very clearly what they should do:
“Make an appointment now”, “Book a free initial consultation”, “Call directly”.
Place these CTAs clearly visible — ideally on every page.
7. Make your website mobile-friendly
Over 60% of visitors come via smartphone or tablet. If your website doesn't work there, you lose it.
Pay attention to a responsive design and short loading times — this not only makes your visitors happy, but also Google.
8. Optimize load times — every second counts
Slow pages = annoyed visitors = no revenue.
tips:
- Compress images
- Remove unnecessary plugins
- Enable caching
Tools such as Google PageSpeed Insights Show yourself what you can improve.
9. Get found — with SEO
What's the point of having the best website if no one sees it?
Important SEO basics:
- Use relevant keywords (e.g. “book coach Munich”, “web design for craftsmen”)
- Optimized headlines and meta descriptions
- High-quality, unique content
This ensures visibility on Google — and more visitors.
10. Measure what works — and continue to optimize
Use tools such as Google Analyticsto see:
- Which pages work well
- Where visitors jump off
- Which content is read the most
This is how you improve the performance of your website piece by piece.
Small changes, big impact
Your website is more than just your digital business card—it's your sales tool.
With more personality, clear processes, honest pricing, and real insight into your work, you build trust — and win new customers.
🔍 Would you like to have your website analyzed or do you need help with the implementation?
Then write to me — together we will turn your website into a customer magnet.
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